ABJ Catering: Rebrand

“Bespoke event catering: You imagine your perfect menu, we make it happen. From planning to plate. ”

ABJ is a family owned catering company based in Nottinghamshire. They wanted to update their brand to reflect their popularity in the wedding catering space, and firmly position themselves as a bespoke catering company with a human touch.

I worked with them to help with strategic positioning and a full rebrand and roll out of assets, including brand guidelines, printed materials and website.

In collaboration with Emily Attridge, Marketing Consultant.