Jack in the Green
“May Day catches our imagination today as it always has and Jack in the Green is a celebration of longer days and warmer nights. You can still find a Jack dancing through the streets to welcome May in towns and villages across England accompanied by a myriad of companions - birds and bogeys and creatures of all kinds. Jack in the Green emerges when he is needed through history and is a contemporary folk revival of things joyous - this year Jack has come to Evercreech. We hope you’ll celebrate with us and maybe he will return! .”
Jack in the Green is a a contemporary folk event featuring musicians, puppets, dancers and more, based in the village of Evercreech, Somerset. It is an event for the local community, by the local community. I was invited by Old Stores Studio CIC to produce the annual event in 2022, bringing the Jack back after a COVID hiatus.
Highlights included:
Creating a visual look and feel for the event
Local advertising and marketing
Designing printed collateral to promote the event
Securing local funding to enable the event to take place
Event production and logistics, including health & safety documentation, temporary events licence, catering etc.
Writing and distributing press release
Innovating fundraising, including creating merchandise and introducing online donations