D&AD Online Courses for Professionals

“Whatever it is you want to learn, it needs to be taught by the best, and it needs to be convenient. Our on-demand creative courses allow you to learn from award-winning industry creatives, at a time and pace that you control.”

Launched pre-pandemic in 2019, the D&AD Campus offers on-demand on-line learning for creative industry professionals in topics including ideation and storytelling.

I was responsible for the curriculum design and production of flagship courses The Art and Science of Ideas and Storytelling for Action.

This involved identifying over 30 industry experts, collaborating with them to design a fit-for-purpose online curriculum, supporting with script development, organising and attending shoots, interviewing, writing content, commissioning designers and illustrators, editing films and uploading content.

I was also responsible for the procurement of the digital learning platform (Thinkific), identifying customer need, testing different platforms and optimising the platform for use by D&AD.